To kick-off, the master of ceremonies and Director of the TM Forum, Michael Lawrey, delivered a deeply insightful Digital Transformation Success panel discussion. Michael was joined live and in-person by panellists Martin Pittard (Principal IT Architect at Vocus Group) and Easwaren Siva (General Manager Strategy & Architecture at TPG Telecom). Joining the discussion via Zoom were Nathan Bell (Chief Digital Officer at M1 Singapore) and Campbell Fraser (Head of IT at Spark NZ).
The panel was followed by a detailed presentation of the Vocus architecture, which is based on the TM Forum Open Digital Architecture (ODA), by Martin Pittard. DGIT Systems CEO, Greg Tilton, then shared the company experience with and involvement in the TM Forum Catalyst program. Greg was joined by TM Forum CTO George Glass as well as DGIT Systems own Neha Kalia (Solution Design Lead) who provided a detailed look at the TM Forum Open APIs and how they work. Andrew Lamour (Senior Solution Architect), demonstrated the TM Forum Open APIs in use.
5 key drivers of success in Digital Transformation
The event included discussions around many aspects of Digital Transformation, but the ultimate insights that were drawn throughout was the need to focus on aligning teams to drive positive change and keeping the customer at the core of what you do. The key insights that came from these discussions include these key drivers of success in Digital Transformation:
1. “Start with a clear vision”
Setting objectives at the start is an important step in successful digital transformation. Consider what you are transforming and how you will measure the change. What are the key milestones on the journey? What kind of resources do you need to achieve your objectives? How will you know you have met them?
2. “Give your team permission to fail”
In fact, celebrate failures because these experiences allow you to learn and improve future efforts in digital transformation. When it happens, be prepared to pivot quickly – bring your team together to collaborate, reflect and move on.
3. “Customers are at the heart”
Keep your customers in mind throughout the journey. Make deliberate decisions based on the experiences they will have throughout and after your digital transformation. Try to lower frustrations by keep communication lines open and listening to what they need. Make them part of the process by taking their feedback on board.
4. “Gain executive buy-in to drive a culture change”
Change is not a four-letter word, but it can be treated as such. Digital transformation requires a cultural change, and cultural change requires executive buy-in. Convincing the executive team to support the shift is critical, or you can face unnecessary and avoidable challenges and hurdles. However, gaining executive buy-in can be tough, particularly in the face of long-standing processes and a resistance to change. A clear understanding of the key gaps that exist in lieu of digital transformation can help get the executive team on board.
5. “Ensure your team has the support they need”
Digital Transformation is hard. Trying to transform the way people work is even harder. Investing in training and developing your people and supporting them through change is critical. This means keeping communication lines open and being patient with and supportive of those that struggle through the change. Remember, change is not one size fits all. It is important to implement change procedures that work best for all your departments (and each department might require a different approach).
If you missed the TM Forum workshop, be sure to get in touch to register your interest with us and we’ll send you a link to the recording.